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What is an autoresponder?

An autoresponder is an automated program that delivers email at regularly scheduled intervals.

autoresponder. Answers.com. Wikipedia, Wikipedia, 2007.


It's like having your own private delivery service.


These can be programmed to deliver your emails, newsletters, e-books, or ezines. You can even use them to send out multi-part training courses. You can use them to send and receive surveys. They have a wide variety of applications.

You pre-load your advertisements, set the intervals for delivery, and it takes care of the rest. In most cases, they are tied to tracking software that allows you to see how many emails were opened. It also allows you to see how many clicks you received from your mailings. They are very handy for tracking your marketing campaigns.

If you're doing any kind of internet marketing you absolutely cannot live without one. Imagine having to hand deliver 1000-10,000 newspapers. Well, that's what email marketing is like without one of these programs. Your entire day would consist of nothing but sending out emails.

Market smart! Put your time to better use.



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