What is a backlink?

Backlink refers to a clickable link that sends the viewer to your site from some other site.

Why is that important?

It's all about pleasing the search engines. Yes, it's important to build a site that's pleasing to your human visitors. But, they're never going to see it if you don't do some things to attract the search engines.

Search engines, like Google, crawl and rank millions of websites every day. Sites that have good quality links pointing back to them rank higher. The higher a site ranks with the search engines the more often it gets seen for searches.

Help the search engines find backlinks to your site by participating in some extra-curricular work. Set aside a little time every week to work on this. There are a few ways you can do this.

One way is to post regularly on blogs. There are services that blast your submissions to many blogs at once. This saves you from having to do it yourself repeatedly. They can be real time savers.

SiteSell offers a FREE link exchange program that's terrific. It's called Value Exchange. After signing up you'll receive emails from other site owners looking to build their links. Visit their sites.See if they're compatable with yours. Exchange links. Couldn't be simpler.

Other ways to improve your rank...

Get involved with article marketing . Post well-written articles to free article submission sites. Include your link. People will read your article and follow the link back to your site.

If you have a social networking page, make sure you post your link there. If you don't have one, set one up. They're free. Participate in Q and A forums. This gets you links and the rep of someone who knows what they're talking about.

backlink. Answers.com. Computer Desktop Encyclopedia, Computer Language Company Inc., 2007

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