Use it correctly and it'll help drive traffic to your website!
Posting has become as commonplace as making a telephone call. Sadly, most people don't use it to it's best benefit.
This is one of the niftiest little forms of FREE advertising you can have! Adding a few lines of
relevant content
every day, or every other day, can help increase the number of
qualified prospects
who make it to your website!
When you're an internet marketer it's all about the numbers! If you can get people to visit your website (and stay there), you're in a position to profit. And, when you do it cheaply, you profit even more!
Fresh content on your weblog also encourages the search engines to crawl your site on a regular basis. This helps every page of your site get indexed.