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 | A conversion rate is the percentage of people who do what you want them to do after clicking on your ad. conversion rate. Answers.com. Wikipedia, Wikipedia, 2007. This is part of the pay-per-click toolbox. It is an important tool for calculating how well your ad campaigns are doing. It is also a difficult calculation to make. Thankfully the software is usually built into your ad program. But, what if it isn't... Here's a very simple explanation of how this works. Let's say you spend 20 cents per keyword and set a monthly budget of $100 on a pay-per-click campaign. That gets you at least 500 clicks to your site. Now let's say all you want your visitor to do is sign up for your free ezine . If 250 visitors sign up, your percentage rate is 50%. This means it costs you 40 cents for every new ezine subscriber . Very simple. It starts to get complicated when you want your visitor to do more than one thing. What if you want them to sign up and buy your e-book? Tracking these percentages may seem difficult. If you want to make sure you are spending your money wisely, it must be done! |
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