What is copy?

Copy refers to the words to be printed or spoken in an advertisement.

Improve Your Skills...Reap The Benefits

Writing your own ads can be a tricky business if you've never tried. It isn't like writing a novel. You only have so much space to get your point across. You must do it quickly and impactfully. And, you need to insert the proper keywords. For this reason, its important to spend some time polishing your skills. Your visitor numbers, and your income, will be substantially increased as your writing becomes more polished.

SBI offers a FREE e-book called The Net Writing Masters Course that teaches how to write words that sell. Its really not as difficult as you might think, even if you've never done any copywriting before. All it takes is a little practice and a fair amount of testing.

Some small business owners outsource their advertising just because it's that important. There are any number of services available to handle this task. These companies handle everything from small ads to full-sized articles. Some for as little as five dollars per article.

Whatever you decide, you should always have the final say about how your ads are worded. You decide how your message should come across. You are trying to build a good reputation for your business. Make sure that reputation is protected through clear-cut, honest advertising. This is one of the surest ways to build a trusting relationship with your customers or visitors.

Combining excellent wording and good graphics in larger ads is a winning combination. The graphics draw the eye and the ad itself makes the sale. copy. Answers.com. Dictionary of Marketing Terms, Barron's Educational Series, Inc, 2000.

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