What is a demographic?

Demographic refers to the data or statistics which show what groups of consumers are alike. Some of these ways are age, race, income, education, leisure activities, etc.

If you are trying to find out who your target market is, you'll need to profile your potential customers.

FOR EXAMPLE:

You sell collectable Teddy Bears. Your biggest target market will probably be caucasian women over thirty. It is likely they are middle class with at least a high school diploma. And, it's a good bet they have an interest in collectables. They will not be your only target market. You should always investigate other factors to expand your market.

demographics. Answers.com. Encyclopedia of Small Business, The Gale Group, Inc, 2002.

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