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What is direct mail?
Direct mail is any printed material sent through the mail. This includes, but is not limited to, advertisements and informational materials.
direct mail. Answers.com. Encyclopedia of Small Business, The Gale Group, Inc, 2002.
The marketing world's workhorse...AND RIGHTLY SO!
Marketing mailers are the most frequently used method of advertising. Postal rates may climb but this advertising form continues to deliver. When you know how to advertise with flyers, postcards, pamphlets, or any other printed materials...you have the ability to hit your
target market
like a bullseye!
Why?
Because printed materials tend to stay around the house longer! They get seen more often. And, when done well, they can spur your
prospect
into action.
Outsourcing
can definitely save you some money here. But...even if you do everything yourself...this is a cost-effective way to market your business. Just be sure to apply for a bulk mailing permit. This will help keep costs down even further. The U.S. Postal Service has been offering help in this area for years. Pick up a pamphlet or talk to a postal employee the next time you visit the post office.
Vista Print also offers very reasonable campaign pricing. These campaigns can be sent to your companies list or you can purchase a list through them, using your own demographics.
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