What is an ezine?
An ezine is a magazine or
newsletter
published on the internet.
Wikipedia contributors, "Ezine," Wikipedia, The Free Encyclopedia,
Why use these as a form of advertising?
Simple answer...repeat customers! Give your
opt-ins
enough
relevant content
on a regular basis and they will be customers for life.
If you only market a couple of
products
, a newsletter may be just the thing for you. They are usually more targeted to one or two subjects.
A full-blown online magazine takes only a little more work. But, if your business or website offers a full range of products, it's definitely the way to go.
Some things to be aware of...
There are some rules that govern emails as a form of advertisement. Make sure you are familiar with the
CAN-SPAM
laws. You might want to use a double opt-in process. This will help ensure that you are sending your publication to actual
subscribers.
| Use this FREE SPAM CHECK tool to see if your emails, ezines, or newsletters are good enough to make it past the SPAM filters. |
Often teenagers, or practical jokers, will sign someone up without that person's knowledge. The double opt-in process prevents that from occurring. There's no need to let the SPAM laws keep you from email marketing. It's super easy to stay in compliance.
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