PPC Advertising...

Marketing your business is a competitive process. PPC advertising was built around that fact. Few forms of advertising are so in touch with competitive trends or market share strategy.

And...

With PPC advertising, you're in control! Tools provided allow you to track your click ads. Not getting the results you want? Tweak your pay per click ads. Tweak your keywords. Write more ads. Test your ads against each other. Drop poor performers. Try to beat good performers.

Here's the basic concept...

Open an account with the pay per click provider of your choice. There are plenty of them. Google is the biggest. They offer the best tools. Others offer similar tools. Some offer cash incentives to join. Do a little investigating. Pick one you like.

Develop your keyword list. Successful PPC advertising revolves around these. Search for keywords with high demand and low advertiser competition.

Set your keyword bid. This is the amount you are willing to pay each time someone clicks on your ad. It also helps determine your ad position on the search page.

Start writing ads. PPC ads are limited to ninety-five total spaces plus your redirect URL. Use words and phrases that make people want to click your ads. Some providers offer help finding good ad words.
Set your budget. This is the amount you are willing to spend each month. Your provider will stop showing your ads when this amount is reached.

Set your territory. Do you want your ads to show globally? Do you only want to be seen in your area? Are you marketing only to English speaking countries? Spanish? You decide.

Choose your search options. Your ads will be seen via keyword searches. You can also target specific websites. Choose this option and your provider will search for websites related to your keywords. It is then up to you to decide which sites your ads should show on. You are charged CPM for this method.

Launch your PPC advertising campaign!

And...be patient! Your ads will be placed on hold for approval. If they are disapproved...don't worry. Your provider will tell you why. It's usually something minor. Just fix them and re-submit. Your ads will start showing in no time.

Copywriting tip- Type one of your keywords in to the search box. Click "Go". Look at the ads that are showing for your keyword. Use them to develop ideas for your ads.

Tracking your PPC advertising...

You get ad tracker tools that help you keep your marketing prices under control. You'll be able to generate performance reports. Comparing these reports helps you identify marketing trends.

A Few Things You'll Be Able To Track...

Ad status-Shows whether an ad is active or inactive.

Percentage served-How much of your provider's network your ad is covering.

Clicks-How many times your ad got clicked.

Impressions-How many times the page your ad is on has been loaded (viewed).

CTR (click-thru-rate)-Percentage of clicks versus impressions. Higher is better. Re-work your ads to get your's climbing.

CPC (cost-per-click)-What each keyword costs when clicked. You'll never be charged higher than your bid. Pay less by bidding on keywords with low competition.

Total cost-The total amount you've been charged for a particular keyword. Keep it low by choosing good ones.

Conversion rate-The percentage of clicks it took to get the sale. If your ads aren't converting well, consider re-working the content on your landing page. Change a headline, or some of your body copy, to make your offers more appealing.

Cost per conversion-How many advertising dollars you spent to get the sale. If it's high, your profits are low. If it's low, profits are high. Advertising just to get leads? Decide how much you're willing to spend per lead. If the cost per lead is higher than you're comfortable with, re-work your ads or find better keywords.

Commission Blueprint is an excellent resource if you're looking to become an expert at PPC. They give you the information you need to really understand what you're doing, and why.

PPC advertising is very hands-on. Regular tracking and testing helps keep your ROI high. Do you plan on using more than one kind of advertising? Then consider adding refids to your tracking URL's. These show up on the statistics page of your website. They let you know which advertisements are working harder for you.

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