     |
Print Media... The print media network includes newspaper, magazine, and billboard advertisements. We'll address billboards as a seperate issue.
|
| You don't need a quarter, half, or full-page ad in a major newspaper to run an effective ad campaign. Stretch your ad budget! Consider discount newspaper ads. Print ads in the classified ads section are much cheaper and can be just as effective. Weekly ads are more effective than daily. They tend to stay around the house longer and get read more. |  |
|
Make use of the nickel ads. You've seen these weekly papers. They have names like Little Nickel Want Ads, Bargain Bulletin, Weekly Shopper, and Area Shopper. These are so cost effective you can afford to run a nationwide newspaper advertising campaign. Most companies offer discount ad packages that save you even more.
|
Magazine ads...
Magazine advertising can also be affordable. Keep your costs low by staying away from glitzy, massive circulation publications. There are plenty of smaller, less expensive magazines out there. Use a free directory service like MagazineBoy.Com to find the ones in your niche.Almost every industry publishes a trade magazine. Subscribe to the ones aimed at your target market. These publications are often free. TheBusinessMagazineNetwork.Com and TradePub.Com help you find the ones you need. Advertising costs are usually minimal. These magazines get passed around and read by multiple persons. This fact, coupled with buying discounts, makes them an ideal choice for your marketing campaigns. Marketing tip-When using classified ads, shoot for a combined circulation of one-million. Advertise consistently for at least three months. Six is better. Most publications are prepared weeks or months ahead of time. Plan your advertising accordingly. Brush up on your copywriting skills. Use back issues magazine ads to help you develop ideas. |
Return from PRINT MEDIA to ourHOMEPAGE
