What is a prospect?
A prospect is considered someone who is likely to buy. Potential customers.
prospect. Answers.com. Dictionary of Marketing Terms, Barron's Educational Series, Inc, 2000.
This is a more-is-better kind of thing!
They are a valuable resource. Business owners, especially online, spend a lot of time and effort developing or buying lists of these potential customers.
A qualified list is worth it's weight in gold to your business.
Consider creating your own newsletter,
blog,
or ezine. This will allow those potential customers to find you and
opt-in
to your mailing list. Once they opt-in to your list, you can send them special offers for your
product
or
service
.
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