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Let me explain further... You sell life insurance online. You get a lot of emails asking about your rates. Here's what you know... There is not enough information at your website about your rates. Many of your potential customers are comfortable communicating via email. Here's what you do... Add more content about your rates to your website. or Consider starting your own newsletter. Highlight one of your products or services in every issue. Include your rates or any rate changes. Now you have given your customers the content they asked for. This helps you build a relationship of trust with them. This helps you keep your existing customers and encourages potential customers to buy. |
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